Calder Stewart Roofing, spearheaded by Business Development Manager JAKE WALKER has developed a whole new suite of marketing brochures that showcase the division’s roofing & cladding products to the residential, commercial & architectural roofing markets in New Zealand.
These brochures present the Calder Stewart Roofing product line in a sophisticated ‘coffee table style’ booklet format - featuring some of the flagship projects where Calder Stewart’s roofing products have been successfully deployed. As Jake mentions, “The real clincher in the whole campaign was the stunning imagery of iconic South Island locations interspersed throughout the materials – reinforcing the fact that Calder Stewart Roofing products can withstand the best that mother nature can throw at them”.
“Having a new suite of marketing materials is seen as a way to expand our markets”, adds Jake. “In the residential marketplace where architect’s often make specifications using our Euro-Tray® family of profiles, providing high quality visual collaterals for them to present to clients was a key consideration. And as for the commercial and solar roofing markets respectively, our Mega 5 and Solar-Rib® profiles are presented in an attractive & compelling new light”.